Dealer Fusion's proprietary software, known as Adrenaline2T gives newspapers the ability to reclaim lost ad revenue by repurposing data being collected from auto dealerships to work in creating and streamlining a low-cost, weekly niche publication.

With Adrenaline2T Dealer Fusion collects and manages all of the data, layout of the niche pub and production of the camera-ready artwork, all of which is digitally transferred to the newspaper clients. The newspaper takes care of sales, printing, distribution and billing.